Cross cultural research ccr publishes peer reviewed articles that describe cross cultural and comparative studies in all human sciences each issue published quarterly examines topics that span societies nations and cultures providing strategies for the systematic testing of theories about human society and behavior. Others 1617 the term cross cultural research is used as a generic for all comparative studies that involve either different cultural groups or countries the article opens with a short overview of the equivalence concept then as shown in figure 1 the main methodological issues specifi c to cross cultural research are organized around. Although cross cultural research involves many of the same methods that are used in typical i o research many unique issues arise in the cross cultural research process from the level of theory to the sampling of people constructs and cross cultural research methods and methods to the analysis and interpretation of data each of which will be discussed here. Cross cultural research is one of the most exciting developments in the social sciences in the last couple of decades some writers would argue that cross cultural research commenced much earlier with the work of wundt 1904 who was interested in cross cultural comparisons however a sizeable number of researchers from the fields of psychology sociology and anthropology have only recently become aware that models tools and techniques largely developed in a euro american context do not . Cross cultural national research is essential for both scholars and practitioners although the methodological issues specific to this research have long been acknowledged in the literature recent studies confirm that the standards demanded by earlier studies have not been met